Mumu Juju is an exciting new comic born out of the love for comics and the desire to use this medium to tell stories and impact lives. It is an easy read that speaks to every generation while getting its message of friendship and dedication across. Mumu Juju is a periodical which will be featured on, from Thursday, 30th July, 2015.

Etubi Onucheyo the creative mind behind ‘Mumu Juju’ came up with the idea one sunny afternoon in 2013, when he was very hungry and craved freshly pounded yam (a meal indigenous to the eastern and western parts of Nigeria). The main characters of the novel are ‘Mortar’ and ‘Pestle’, whom he used to pound the metaphorical yam of his story into life. It takes the reader on a wild journey with the two main characters as they overcome challenges and obstacles while trying to complete the tasks given to them by a god named ‘Kenga’ and his witch side-kick ‘Ee’.



mumu #1 cover

Mumu Juju touches on the importance of love and friendship in getting us through any situation in life with a hilarious twist to it that takes away the seriousness of the story and makes it fun to read, while still sending its message across. Etubi, carries this theme of friendship and love on through Mumu Juju, with the good guys appearing in pairs, and the villains alike, showing the unconscious undertone in relationships where even evil and corrupt minds are in pairs but with time are separated each holding their evil schemes, showing the consequence where there is a lack of true friendship and love, while an open and loving mind seeks and finds like minds to grow and develop with.

“The only for difference between me and others is that i decided to make this my job”
Etubi Onucheyo

Mumu Juju is the first in a line a graphic novels and comics which will be featured periodically from a series of writers on Vortex Inc., is a creative content company from the heart of Africa that is keen on exporting and expressing African culture through various media such as cartoon, comics, educational content, movies etc.

The creative director of Vortex Inc. Somto Ajuluchukwu started the company from an intense love for art and the powerful role entertainment can play in re-branding Africa. This passion led him to leave the comfort of his regular 9-5 grind in investment banking and embark on the never ending journey of Afro illustrated stories.

Somto has five years’ experience as the creative director of Nature’s Own Wonder (NOW), a graphics design company he set up in 2010 in his second year in university. He also worked with Lego Toy Company right after school and understudied with Image Comics (publishing house for Robert Kirkman, creator of Walking Dead franchise). These experiences, inspired him to start up Vortex Inc. in early 2014 and with key partnerships established, is beginning to realize its dream of taking calculated steps in terms of creativity and structure in a delicate industry.

The theme for Vortex Inc. 2015, is Rolihlahla, a Swahili word which means trouble maker and also the middle name of Nelson Mandela. This stands for the desire of Vortex to pull on the branch of Mother Tree Africa and share the culture of Africans with others, to the level where it begins to resonate in all we do as individuals and begins to export who we are unconsciously.

“Africa has suffered too many explosions, it is time we implode”

Somto Ajuluchukwu

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